I design AI products companies use.
A designer’s desktop · six case files · one assistant
Inès Hamadi
Introduction
I’m Inès Hamadi. I design the tools people work in — evaluation, performance and AI systems — and I’ve been doing it since 2019, most of those years inside Apple.
The work is UI and AI design at product scale: a form builder used by 160,000 people, an evaluator that measured 1.8 million chats in sixty days, a zero-trust platform for AI agents. Complex systems, made obvious.
My approach is simple: find the decision the whole product hangs on, make it well, and let everything else get out of the way.
Case studies
Designing AI products
I design intelligent products 🧠 grounded in a deep understanding of how AI works
Made with
- Claude
- Gemini
- Kling
- Higgsfield
- Meshy.ai
- Figma
- Sketch
Crossing technical insight with human experience.
MIT xPRO · February 2024
Designing and Building AI Products and Services · certificate of completion.
Hi — I’m Mini Inès. Ask me about any of the six projects, or about Inès.
05 / About
Designer and storyteller by heart.
I love making things that feel alive.
I design digital experiences, make videos and short films, and see each project as a way to express something real. I love travelling, climbing, filming and hiking — they remind me to stay curious and connected to the world.
Whether I’m building a product or telling a story, my goal is always the same: to make people feel something.
- Based in
- San Francisco, CA
- Doing now
- Product designfilmprototypes in working code
- Off-screen
- Travelling · climbing · filming · hiking
- Speaks
- French · English · Arabic
The work
Fortify AI2026About
Artist first, product designer second.
The longer story

I grew up in a house where dressing well wasn’t optional. My mother kept us in whatever was current, and we shopped every weekend — not for anything in particular, just to look. Later it was the house: a bowl, a lamp, a chair nobody needed. There was never a goal. That was the training. I learned proportion, colour, and how to spot the thing that’s half a degree off long before I knew those were skills.
So I’m overdressed. People tell me so regularly. Some days there’s paint on my face as well.


I started painting because I needed somewhere to put feelings I couldn’t say. I still don’t plan them — I pick up whatever colour the day is and stay in that family until it’s finished.
At twenty I was on my own and needed work, so I applied to everything, blindly. I showed up to an interview having forgotten what the job was. It turned out to be an au pair placement in America. I didn’t speak English. I went anyway.
That year taught me the thing I’ve leaned on ever since: you can adapt to anything if you actually want to. I think in French and in English now and I’ve stopped noticing which one arrives first.
Dancing taught me the other half — how to follow without needing to know where we’re going.
Most people admire money. I admire talent, purpose, and the reason someone does a thing at all. And I’d rather be told the truth, even when it stings. Most people won’t say what they really think, which is a waste — half the time what they’re holding back is good.
I’d rather be real than impressive.
Wherever the light is













About Inès
05 / About · her desk
Designer and storyteller by heart.
Drag anything. Click to open. Hover the headline for the French.
The route · scroll to draw ↓
- Lille, France1996Born and raised.
- United States2017Flew over at twenty, without a word of English.
- UC Berkeley2019UX/UI design certification.
- Apple2022UX design at product scale.
- MIT xPRO2024Designing and building AI products.
- Fortify AI2025Lead product designer, enterprise AI security.
- San Francisco2026 · nowProduct designer · AI · storyteller.
Detours
CairoStuck on a camel until the price was agreed.
BeijingThe stairs that didn’t end.
South AfricaA monkey drank my wine.
BaliA snake on the bed. Mehdi moved it.

I started painting because I needed somewhere to put feelings I couldn’t say. I still don’t plan them — I pick up whatever colour the day is and stay in that family until it’s finished.
I grew up in a house where dressing well wasn’t optional. We shopped every weekend, not for anything in particular, just to look. There was never a goal. That was the training: proportion, colour, and the thing that’s half a degree off.
So I’m overdressed. People tell me so regularly. Some days there’s paint on my face as well.
- ChalouperGaël Faye
- Feel It StillPortugal. The Man
- NomadTrinix
- Shadows LeaningSOL UMBRA
- RedboneChildish Gambino
I think in French and in English now, and I’ve stopped noticing which one arrives first.
Hover the line
- Français
- Native. Born and raised in France.
- English
- Fluent. Eight years in the United States.
- عربي
- Some — the Algerian dialect, from home.
- Español
- Learning. Hola.
- Based in
- San Francisco, CA ·
- Doing now
- Product design · film · prototypes in working code
- Off-screen
- Travelling · climbing · filming · hiking · restaurants
- Works in
- Sketch · Claude · Figma · Kling · Higgsfield · Meshy.ai · Gemini
- Admires
- Talent, purpose, and the reason someone does a thing at all.
I’d rather be real than impressive.
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