Read every post. Approve what ships.
Tiwizit researches a founder's market every week, plans the week, writes a post for each platform in their voice, and publishes nothing until a person has read it and approved it. I led the design, from the first research to the last pixel.
- My role
- Lead designer
- Scope
- Research to brand
- Product
- Web app, phone ready
- Year
- 2026
- Status
- Pre-launch
My role
Everything in design, one person.
I was the lead designer and did the design work end to end. There was no hand off between a researcher, a product designer and a brand designer, because they were all the same job. That is why the product, the interface and the brand feel like one thing.
- ResearchThe market, the buyer and the way people write for social
- Product designFlows, screens and every state, on web and phone
- PrototypingA working replica of the product, every screen and state
- Style guideTokens, components and rules, written down
- Design directionOne idea, held across every screen
- Graphic designThe wordmark, lozenge symbol and app icon
The product
One week, six steps.
A founder does not want a dashboard of options. They want the week done, and they want to stay in charge of what goes out under their name. So the product is a single path, and the left rail always shows where you are and what is waiting.
Research
Reads real posts from your market. The sample brand read 160 posts across Instagram, LinkedIn, X and Facebook, then wrote a brief.
Plan
Builds the next 13 weeks from what it measured, and every choice says why. Or you shape one week by hand.
Drafts
One post per platform per day, in your voice. Change something three times and the next drafts do it for you.
Preview
See the posts in the grid as your audience will, before anything is scheduled.
Publish
Only approved posts go out, on their own, at the best time found in your market.
Analyze
Results are read after a day. Tiwizit never invents a number.
The design idea
Gold means a person decided.
Most AI writing tools hide the machine and ask for trust. Tiwizit does the opposite. The product works hard, but the decision belongs to the person, and the interface says so with one colour. Gold appears when a human approved something, and nowhere else. It is never a selected state and never a machine choice.
Because the rule is strict, the colour carries meaning. A founder can glance at a week and see how much is theirs, and how much still needs them.
Off is a solid ink button. On is quiet and outlined, and offers undo. The seal follows a post wherever it appears.
Style guide
A system small enough to keep.
I wrote the style guide from the live stylesheet so the design and the build could not drift apart. It is short on purpose. Five rules, one typeface, a handful of tokens.
- Gold means a person decided.The seal, the gold chip, the success toast. Never a selected state or a machine choice.
- One face.Hanken Grotesk for display, interface and numbers.
- Ink, not colour, for action.The primary button is near black on light and inverts in dark.
- Glass on warm paper.Frosted cards over a warm off white ground.
- Nothing readable under 12px, nothing under 4.5:1.Every text colour has a contrast ratio written next to it, and the one that fails is marked for disabled use only.
40 / 1.05 / 600 / -0.05em
22 / 1.1 / 600 / -0.035em
15 / 1.5 / 400
Each platform keeps its own colour, so a post is recognised before it is read. Nothing else borrows them.
This week
9 posts need you
Two have figures that are not in your brand record.
Approved
Monday is ready
Goes out at 08:30 your time.
The frosted card on warm paper, with a gold ring when something is approved.
Light and dark
Designed twice, not inverted.
Dark has its own value for every token, not a flipped copy of light. The primary button inverts and the gold stays gold, because the meaning of gold does not change with the theme.
On a phone
The same week, in your pocket.
On a small screen the rail becomes a bottom bar, the steps stay in order, and the assistant stays one tap away. Nothing is removed, only rearranged.
First minute
Calm from the first screen.
The launch screen lights the three lozenges of the wordmark in turn and says what the product promises. Onboarding is six short chapters with a sample post that fills in as you answer, so the work you do is visible straight away.
Voice
The words are design too.
I wrote the interface copy to the same rules as the visuals. Sentence case, second person, active voice, numerals for counts. Errors say what happened, why, and what to do next. Words like seamless, unlock and leverage are banned, and so is any claim the product cannot back up.
That last rule shaped the product itself. The overview says "nothing is kept without your tick", and the sample post in onboarding says Tiwizit never invents a number.